Inspired by the city of San Francisco and its diverse culture, The Battery is a private establishment aimed at the nurture and embrace of forward-thinking minds in the arts, technology and other thriving industries and passions. Michael & Xochi Birch came to MM for us to provide a solid brand foundation & become the firm to craft the story from the ground up. After a deep research phase and diving into the rich history of the building, we began slowly unpeeling the layers that would assist us in visually telling the narrative.